About PRSSA USMP Chapter

We are PRSSA USMP – PERU chapter and we are happy to announce “PERU PRESENTS: PR TRENDS”, our second District Conference organized in Latin America. The event will take place on the 26 and 27 of March.

Don’t miss this oportunity!

Assist and stay updated with the latest trends in Public Relations. In addition to expanding your network of contacts and sharing knowledge with students and professionals who have the same passion for Public Relations as you. We can’t wait to see you!

26 and 27 of March

Av. Tomás Marsano 151, Surquillo 15036.
Facultad de Ciencias de la Comunicación, Turismo y Psicología USMP – Set de Televisión Nº 1

Event opening

07:30 – 08:00  Registration.

08:00 – 08:15  Welcome words.

BloCK 1 | Image and Brand Reputation

08:30 – 09:20  Reputation and Brand with Marco Estacio

09:40 – 10:30  Image and customer experience TBA

10:50 – 11:40  Natura: Sustainable brand and image building with Renzo Ibañez

12:00 – 13:00  Lunch

BloCK 2 | women’s empowerment

13:00 – 13:50  PR trends in Latin America with María Aparecida Ferrari

14:10 – 15:00  Women empowerment with Ana Lucía Mosquera Rosado

15:20 – 16:10  Case of success: Laboratoria with Vanesa Aranibar

16:10 – 16:30  Closing of the first date

08:00-08:30    Registration

BlOCK 3 | content creation

08:30-09:20    Leadership Workshop with Nick Goebel

09:40-10:30    Content creation, Era Digital Podcast

10:50-11:40    Storytelling with Carlos Dulanto

12:00-13:00    Lunch

BlOCK 4 | sports pr

13:00-13:50     Success case: Lima 2019 Pan American Games with Natascia Zagaria

14:10-15:00     Sports image management, Maria Belen Rojas

15:20-16:10      PR in sports with Fiorella Menéndez

16:10-16:30     Event closing.

Chief of Communications of “Arca Continental Lindley”

Reputation and brand


Image and customer experience

Renzo Ibañez
“Natura” Corporate Affairs Manager

Sustainable brand management

Maria Aparecida Ferrari
Specialist in Public Relations

PR Trends in Latin America

Ana Lucía Mosquera Rosado
Communicator and researcher specialized in diversity issues

Women’s Empowerment

Vanessa Aranibar
Communications Manager of Laboratoria

Success story: Laboratoria

Nicholas Goebel
PRSSA National President


Santiago Devoto | Diego Razetto
Founders of "Era Digital Podcast" content creators and co-founders of Base Media digital agency

Content creation

Carlos Dulanto
Publicist, author and specialist in Marketing and Public Relations.


Fiorella Menéndez
Press and corporate communication consultant

PR Sports

Natascia Zagaria
Digital Strategist of the Pan American and Parapan American Games.

Lima 2019 Games story

Maria Belen Rojas
Head of Press Operations for the Pan American and Parapan American Games Lima 2019

Sports image management

PRSSA USMP Members y USMP students
Price: S/. 50
General public
Price: S/. 70
International students
Price: $20

Once the session has begun, it will not be possible to enter until it is finished. Nevertheless, you can enter the following session according to the agenda.

Both days will feature interesting conferences of global relevance. We recommend you attend both. However, it is possible to attend only one day. It should be noted that no certificate would be given to those who attend only one day of the conference.

Certificates are issued on the final day of the conference and have a period of two months to be collected.

There are some things you should not forget to bring or do before your trip. Here we will leave you a list. For more information:  prssausmp.peru@gmail.com

If you have any type of illness or disease, we remind you not to forget the necessary medication. On the other hand, we attach the location of the nearest hospitals and clinics:

  1. Clínica Aliada: Av. José Galvez Barrenechea 1044, San Isidro 15036
  2. Clínica Santa María: Calle Las Aguilas 360, Surquillo 15047
  3. Hospital de la Solidaridad: Av. Angamos 734, Surquillo 15047

The District Conference will be held in March, and it is necessary to remind you that in Peru, the season in that month is summer. Due to the humidity of Lima, the weather is mostly warm, so do not forget to take some precautions. Bring light clothes and do not forget your sunscreen!

As every trip, it is always necessary to have enough cash in the national currency (the sol), if you have doubts about where to change your money, click the question “Where to change money?”

The Faculty of Communication Sciences, Tourism and Psychology of the San Martin de Porres University (USMP) is located at Tomás Marsano Avenue 151 in Surquillo district. You can be guided by the location below.

In the following links, we will give you some options where you can stay and enjoy this experience:

  1. Hotel San Blas: Arequipa Avenue 3940, Miraflores 15074, 3 kilometers from the FCCTP:
  2. Hotel Presidente Lima: 31th Street 195 Urbanization, San Isidro, 12 minutes from the FCCTP:
  3. Hotel PALMETTO: San Borja Avenue Sur 415, San Borja 15036, 1.9 kilometers from the FCCTP:
  4. El Angolo: Oropendolas 341, San Isidro 15036, 13 minutes from the FCCTP:
  5. BTH HOTEL: Guardia Civil  Avenue 727, San Borja 15036, 1.6 kilometers from the FCCTP:

There are many tourist attractions of cultural heritage in Lima that you can visit. Here we mention 10 places and activities that can be interesting for you:

The Plaza de Armas of Lima or the Plaza Mayor of Lima

Is one of the main tourist attractions of the capital. It is the main public space that houses busts of important characters of Lima’s history. Located in front of the Government Palace, it has several emblematic buildings around the country:

  • The Government Palace of Peru.
  • The Lima Cathedral.
  • The Peru Plaza.
  • The Sagrario Church.
  • The Archbishop’s Palace.
  • The Municipal Palace.
  • The House of the listener.
  • The Union Club.
  • Headquarters building of Caretas magazine.

Location: Plaza Central Lima, Cercado de Lima 15001
For more information: https://viajandoalima.com/plaza-de-armas/

The Cathedral of Lima
  1. Located in the Center of Lima is the most important of all the churches of Peru and is part of the cultural heritage of humanity. It is a space full of history, which in addition to its Renaissance decoration is the perfect place for photography lovers.

Location: Jirón Carabaya 15001, Centro de Lima
For more information: https://viajandoalima.com/catedral/

The circuito mágico de las aguas 

Is a park in Lima where you can enjoy a night show of water fountains and color lights. It was inaugurated in 2007 and in 2009; it was awarded with the Guiness Record for being the world’s tallest fountain complex in a public park. The entrance costs only four soles and its opening hours are from Tuesday to Sunday from 3 p.m. to 10:30 p.m. You cannot stop visiting it this summer.

Location: Esquina Avenida Petit Thouars cuadra 5 con Jirón Madre de Dios.
Cercado de Lima. Puerta N° 3 (main entrance).
For more information: https://viajandoalima.com/circuito-magico-del-agua/

The Huaca Pucllana

Located in the district of Miraflores, is an archaeological zone and one of the main natural attractions of Lima. There you can appreciate ruins of the culture of Lima with 1500 years old. Tickets vary between 12 soles for daytime visits and 15 soles for nighttime visits.

Location: Calle General Borgoño sin número, cuadra 8, Miraflores, Lima 18
For more information: https://viajandoalima.com/huaca-pucllana/

The Lima Art Museum

Known by its acronym MALI, is one of the most important sites of interest in Lima. There are more than 1,200 pieces are exhibited ranging from pre-Columbian times to the 20th century being exhibited in its main halls. The general entrance is 30 soles. However, if you are a student or teacher, the entry is 15 soles.

Location: Paseo Colón 125, Parque de la Exposición, Lima 1
For more information: https://viajandoalima.com/museo-de-arte-mali/

The San Francisco Church 

Stands out as one of the best places to visit in Lima, for the artworks that protect and for the Catacombs, considered as well as part of the country’s historical heritage. Its style is very similar to the Catacombs of Paris. The general ticket has a cost of 10 soles.

Location: Plazuela San Francisco (Esquina Jirones, Ancash y Lampa), centro de Lima, Perú.
For more information: https://viajandoalima.com/catacumbas/

The Museum of the Holy Inquisition and the Congress 

Is one of the museums that receives more visitors every year. It was founded in July 1968. This museum is mostly known for having been the seat of the tribunal of the Inquisition during the colonial era, where people convicted of religious crimes were punished and tortured. Entrence is free.

Location: Jirón Junín 548, frente a la plaza Bolivar, centro Histórico de Lima, Lima, Perú.
For more information: https://viajandoalima.com/museo-de-la-santa-inquisicion/

Costa Verde

If you are looking for something quieter and more relaxed for your stay, Lima is the only capital of South America with direct access to the Pacific Ocean. Another peculiarity of Lima is there is a great difference between the city and the sea. This slope is known as the “cliff” and you can see it in its entire splendor when touring the Costa Verde.

Location: Borde costero de los distritos San Miguel, Magdalena del Mar, San Isidro, Miraflores, Barranco y Chorrillos.
For more information: https://viajandoalima.com/costa-verde/

El Parque de las Leyendas

Is one of the most famous recreational places in Lima. The park is divided into four zones: Coast, Jungle, mountains and International. Here you can observe giraffes, hippos, penguins, sea lions, goats, ostriches and white Bengal tigers. The general entrance is 14 soles.

Location: Av. Parque de las Leyendas 580, distrito San Miguel, Lima, Perú.
For more information: https://viajandoalima.com/parque-de-las-leyendas/


Is one of the smallest districts; however, it is also the bohemian area of Lima for being the place of residence of many local artists. If you want to marvel at street art, good Peruvian cuisine and add the love of photography, this is your place!

For more information: https://viajandoalima.com/barranco/

Lima, the gastronomic capital, has endless, pleasant and economical restaurants. Here we will make a list of restaurant recommendations that will be found near the university and the hotels mentioned above (Click “Where do I stay?” for more information)

  1. Segundo muelle is an excellent option if you feel something fresh, especially this summer! – Conquistadores Avenue 490, San Isidro.
  2. La Bistecca is a restaurant that has delicious meat-based dishes, excellent choice! – Real Plaza Salaverry, Level 3 San Felipe Avenue, Salaverry, 2370.
  3. Villa Chicken is a restaurant where you can try the traditional peruvian ‘Grilled Chicken’, Delicious at all times! – Av. Aviación 2752, San Borja 15036.
  4. Starbucks cannot miss, for a delicious breakfast or a snack, and super close! – Parque Sur Avenue 105, San Isidro 15036.
  5. Loving Hut Lince – Golden Food is a perfect option if you are a vegetarian, do not doubt it! – Petit Thouars Avenue 2545, Lince 15046.
  6. Macartur is perfect if you are looking for a traditional Peruvian breakfast, delicious! – Tomás Marsano Avenue 136.
  7. Pardos Chicken is another option if you want to try the delicious grilled chicken, excellent service! – Open Plaza Angamos. Angamos Avenue, Surquillo 15036.

You can change it at any bank. However, you should be aware of how much is the change of the dollar a day. Here is a list of the closest banks:

  1. Scotiabank: Tomas Marsano Avenue 391, Surquillo 15036
  2. BBVA Bank: Blocks 7 & 8 of Aramburu Avenue, Store 209, Surquillo, Lima
  3. Bank of the Nation: Republica de Panamá Avenue 3664, San Isidro 15047
  4. BCP Credit Bank: Tomas Marsano Avenue 918, Lima 15048
  1. Lima is a very big city, therefore, we recommend you having defined the activities you want to do and what places you want to visit, (You can get an idea by clicking “What activities can I do in Lima?”!) in order to avoid time wasted or, in the worst case, get lost in the capital.
  2. Lima has many places to visit; it is very probably that you will not be able to visit them all in a short time. We recommend to make lists of priority places to visit and avoid setbacks.
  3. We remind you that Peruvian food is usually very spicy and varied, so try the dishes very carefully and ask the ingredients if you have allergies. We hope your experience in Peru is unforgettable!
  4. The weather in Lima is a bit unpredictable. Although we are in the summer season and it is hot, at night it can be a bit cold. Remember to wear a light sweater to prevent possible illnesses.
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E-mail: prssausmp.peru@gmail.com
Phone: (01) 513 6300 | Anexo: 2078